THE ADVANTAGES OF WEB FRANCHISING EXPO
What is Web Franchising Expo
Web Franchising Expo by Assofranchising is an online exhibition that facilitates meetings between franchisors and prospective franchisees through an innovative contact recruiting system. WFE is presented like a real exhibition, welcoming visitors and exhibitors who can benefit from all the potential of an interactive digital environment.
Web Franchising Expo reproduces the typical areas of a real exhibition, allowing customisation of exhibition spaces and direct interaction, the 21 March and 16 October 2014, with visitors through chat, webinar and online video-call systems.
Advantages for exhibitors
Operating through a web platform allows streamlining and, above all, reduction of the procedures and costs involved in any real exhibition, with accurate verification of the advantages and results obtained.
Elimination of costs
- Travel, transport to the exhibition and food and accommodation for the duration of the event
- Personal presences, such as hostesses and/or promoters
- Printing of advertising and/or information material
- Preparation of stands
- Merchandising
- Additional costs, such as parking, internet connection, cleaning of the stand, etc.
- Transfer of products and printed material to the stand
Immediate information
All the necessary information about
Web Franchising Expo is available online. Moreover, the WFE organisation office is available through a contact number and a dedicated e-mail address, to simplify the exhibitor’s work. Finally, the contact details for the prospects are always and immediately available through direct management systems available to each exhibiting franchisor.
Qualified contacts
Operating through
Web Franchising Expo enables you to obtain contacts with significant profiles directly on your email address.
Simplicity and flexibility
The stand management system is intuitive and allows stands to be customised at any time. The organisation office also offers full and free support in case of need, and provides a detailed Exhibitor's Technical Guide.
Comparison with a real exhibition
| |
REAL EXHIBITION |
WEB FRANCHISING EXPO |
| VISITORS |
Visitors can only enter at predetermined times and dates and upon payment. Most visitors come from nearby areas, with clear geographical limits. |
Visitors can access WFE freely at any time and from any place. Web Franchising Expo is permanent, with interactivity scheduled on 21 March and 16 October 2014. |
| STATISTICS AND FLOWS |
Attendance figures do not account for the division between sector operators and private visitors. Attendance figures for stands are based on subjective assessments. |
Online traffic and statistics are immediate and reliable thanks to Google Analytics. The results are immediately available to the exhibitor. |
| COMPANY PRESENTATIONS |
Spaces are limited and cannot overlap |
A dedicated section and continuous promotional activity. |
| STAND COSTS |
Average value for 20 m2, set up in advanced, with limited customisation, EUR 5,000 - EUR 7,000 |
EUR 400 - EUR 900 (customisable with colours, images, photos, videos and documents) |
| COST FOR PROFILED CONTACTS |
Service not available |
ALL-INCLUSIVE. Up to 50 contacts per month, directly on your email address |
| TRAVEL, TRANSPORT, FOOD AND ACCOMMODATION |
EUR 2,000 - EUR 3,000 (for 2 people) |
No cost |
| INFORMATION AND PROMOTIONAL MATERIAL |
EUR 2,000 - EUR 3,000 (printing, gadgets, transport) |
No cost |
| HOSTESSES AND PROMOTERS |
EUR 250 - EUR 500 |
No cost |
ADDITIONAL SERVICES FOR THE EXHIBITION (INTERNET, CLEANING, SECURITY, ETC.)
|
EUR 500 - EUR 1,000 |
No cost |